If you have an e-commerce website and want to increase your product sales and audience, then on-page SEO is the most important part. For increase online sales you need to a well optimized and high quality content ecoomerce website.
Ecommerce SEO helps increase organic traffic and sales. There are various activities need to apply on your ecoomerce website to reach your targted audience.
Here you will get a complete guide to e-commerce SEO strategies and planning that will help you increase your website organic traffic.
Here you can read and understand the complete process of e-commerce SEO. These strategies and tips mandatory and enough to increase your visibilty and get successful online sales. We techpex India known as best seo company in Noida.
E-commerce SEO means boosting your website traffic and sales organically and increasing its ranking higher on search engine results pages. We can achieve this by using e-commerce SEO.
The first question that always arises in our minds is, "What is the Difference Between eCommerce and Normal SEO?" I want to be clear here that the basic fundamentals or core points of eCommerce SEO and normal SEO have never changed. Ecommerce websites differ from other websites in respect to website structure and URL structure. In this scenario, our strategy and planning changed. In commerce, SEO needs to add and remove some additional steps in strategy and planning.
Given below are main diffrences in normal wesite and ecommerce website seo.
Here I will describe basic seo tips for ecom website. These tips will help you increase your website's ranking. AEcom most common goal is inccrease to sales. Every website visitors not purchase but some are buy. you need to make decision, where you want drive traffic on website on most selling products or higher profit products. It is not easy for all sites. In short, it is important to set your goal and earn it.
1: Get the technical basic right - May great content not guarantee to drive traffic for example if your pages are not crawl your website. the most famous tool for GSC you need to fix here mentioned issues. Make sure website structure is a friendly crawlers.
Check out ecommerce SEO advice from → Google Search Central Check out ecommerce SEO advice for the the → URL inspection tool Use the right page title and add data structure to your products and product pages. Check out GSC advice for data structure. Review the all GSC guidlines for ecomm aditional techniques. Out-of-stock products listed on your e-commerce website are not available for purchase.
2 - Check Your Content - Your home page have great contant page but what about product pages(PDP). If product pages have not users search query products available. In short provide relevant content and products to pages. Which help you increase repution recognisition. Think about diffrent stages buyer journeys, Also think about your compettiors. Analyse the sites why they are rank higher from you.
Show your USP, which makes you different from others. Develop your own content strategic tried out effectivnewss than continue to refine out distinctenss.
3 - Add proper mark up: You have products with various variantions like colors and sizes. you need to inform google relevancy your products. You can use GSC to explain the relationship between your pages. I recommended to give unique url for every relevant products and add right canonical url.
4 - Preserved Url:You need to use preserve urls for events instead of new urls like demo.com/happy-new-year-2023 not good url policy. You need to use demo.com/happy-new-year preserved url.
6 - Performance of the Webpage : Weppages performance is so important. Its very important for both Google search engine and users users. Page performance also google ranking factor, Its influeence Google to show page in search result. This could be particularly important. Suppose that two products have same content and same ranking here may be page performance decide which page is comes in search results. You can use toolsweb.dev/vitals-ga4 and Page insight report, which gives recommendation to sort out.
7 - Be patient: As you know seo is a long time game. some ranking signal may take many montth to reflect. So there is no guarantee of success. Explore traffic report if traffic upwords is a great sighn you are right path
Checkout measuring Google web vitals using Google Analytics
8 - Marketing Campaign
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