We have been producing search marketing solutions since the very beginning, and our approach has evolved to focus not only on driving clicks but to providing a holistic user journey from awareness through conversion and beyond.
All search agencies can increase traffic - some do it very well - but few can honestly say they go beyond clicks: Once a visitor arrives, job done. Positive takes the view that a customer should be carefully sought-out, strategically captured and logically guided to the desired decision. We achieve this by providing seamless UX and by fully understanding clients' audiences to ensure messaging and journeys are tailor-fit to each individual.
We believe this nurturing approach separates us from other search agencies.
Our approach to strategic planning has four key components that make sure your SEO investment focuses on the most important issues:
Setting clear objectives and ensuring the right commercial focus for SEO
Outlining current performance on these objectives
Understanding the factors behind this performance
Developing actions to support and enhance performance
An important step within our approach is to ensure we understand your business objectives and how they are expressed at the brand, audience and product level. To build this understanding we work closely with experts in your business and immerse ourselves in the detail of your strategy and marketing plans.